Digitalization Strategy Model

What is the general idea of the service?

This roadmap is a tool to support you in developing or implementing a digital solution for your company or organization, and in integrating it into your day-to-day operations. The roadmap guides you to consider the development path of your company or organization towards a successful outcome. Whether it’s your own application, online store, a turnkey ready-to-use solution or a brand-new innovation, this roadmap will help you outline the need for a new solution. 

The calculator allows you to calculate the financial benefits of a new solution for your company or organization. 

Why are we piloting it?

Many companies or organisations feel a bit lost when designing a new digital solution. On the other hand, the aim is to find solutions too quickly and without taking the time to identify needs. The roadmap and calculator provide concrete help in the form of questions on what to consider when designing a new solution. This roadmap is a useful tool that you can refer to whenever you need to.

Why is your organization invited to join?

The roadmap and calculator can be used, for example, to map the company’s current situation and identify new opportunities, as well as outline what kind of future it is aiming for and what that future might look like. The roadmap is therefore also suitable for developing new services and updating old ones.

If you need to develop or produce a new digital application, these tools are for you!

What do you get?

You will receive an email with your own plan for implementing the digital solution and concrete steps on how to get your goals.

The calculator will give you an Excel- file so you know what costs and benefits your new solution will bring to your business or organisation.

Roadmap for Digital Business Advantage

  • The roadmap method was created by Robert Kaplan and David Norton to help understand how to operate in different areas of an organization in order to achieve the desired goals. In other words, what needs to be considered and what needs to be done in order for the path to lead to the right destination. (Mountain. T. 2014. Strategy book 20 tools. Helsinki. Talentum. pages 81-85)
  • The roadmap is a suitable tool for many different cases and can be used to examine the current situation of the company in relation to the kind of future they are aiming for. Where we are today and where we want to be tomorrow or even a year from now.
  • The roadmap can be used, for example, to map the company's current situation and find new opportunities, as well as to figure out what kind of future we are looking for and what this future might look like.
  • The roadmap is also suitable for the development of new services.
  • Things can be viewed from many different perspectives.
  • The tool is easy to master.
  • Helps in the ideation of things.
  • The roadmap alone does not give all the concrete steps for realizing the desired future.
  • It can take several hours and the work can be divided over several sessions.
  • The duration depends on one's own needs, goals and on the group that prepares it.
Sources: Innokylä. Article. Strateginen tiekartta. Www-document. Referenced 16.1.2023. Available: https://innokyla.fi/fi/tyokalut/strateginen-tiekartta. ; Vuorinen. T. 2014. Strategiakirja – 20 työkalua. Helsinki. Talentum. Pages 81-85.
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Service Leader

Leni Forsberg

Leni Forsberg

RDI Specialist (Roadmap for Digital Business Advantage & Expense Calculator)
Leena Toivanen

Leena Toivanen

Project Manager (Digitalizaton Strategy Creation as a Story)