In building customer loyalty, it is also important to assess your own potential. You can do this by using a modified SWOT analysis, focusing on your offer and considering opportunities and threats related to customer behaviour. For example, an opportunity could be interest in your company expressed through more visits to your website, while a threat could be a situation where you lose followers on social media. Try to think about and evaluate the different elements.
Opportunities Weight
A		 Rating (1-5)
B		 Weighted Rating
A*B
Threats Weight
A		 Rating (1-5)
B		 Weighted Rating
A*B
Strengths Weight
A		 Rating (1-5)
B		 Weighted Rating
A*B
Weaknesses Weight
A		 Rating (1-5)
B		 Weighted Rating
A*B